{"id":2104,"date":"2021-03-12T20:02:18","date_gmt":"2021-03-13T01:02:18","guid":{"rendered":"https:\/\/e-lexia.com\/blog\/?p=2104"},"modified":"2024-11-01T11:22:46","modified_gmt":"2024-11-01T16:22:46","slug":"industria-eventos-covid-19","status":"publish","type":"post","link":"https:\/\/e-lexia.com\/blog\/industria-eventos-covid-19\/","title":{"rendered":"La industria de los eventos luego de un a\u00f1o de Covid-19"},"content":{"rendered":"<p>El pasado 12 de marzo de 2020, hace un a\u00f1o exactamente, Colombia conoc\u00eda la decisi\u00f3n del Gobierno Nacional sobre la declaraci\u00f3n de emergencia sanitaria por el Covid-19.<\/p>\n<p>En un <a href=\"https:\/\/www.minsalud.gov.co\/Paginas\/Presidente-Duque-declara-Emergencia-Sanitaria-frente-a-COVID-19.aspx\" target=\"_blank\" rel=\"noopener\">bolet\u00edn de prensa emitido por el Ministerio de Salud<\/a>, el presidente Duque anunciaba, entre otras consideraciones, que los eventos p\u00fablicos con un aforo superior a las 500 personas deb\u00edan cancelarse ese mismo d\u00eda.<\/p>\n<p>As\u00ed, ante las declaraciones del mandatario, la primera industria afectada por la pandemia era, de manera expl\u00edcita, los eventos.<\/p>\n<p><!-- Google Adsense --><\/p>\n<div class=\"adsense\">\n  <script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-7923590131153633\" crossorigin=\"anonymous\"><\/script><br \/>\n  <ins class=\"adsbygoogle\" style=\"display:block; text-align:center;\" data-ad-layout=\"in-article\" data-ad-format=\"fluid\" data-ad-client=\"ca-pub-7923590131153633\" data-ad-slot=\"5345374831\"><\/ins><br \/>\n  <script>(adsbygoogle = window.adsbygoogle || []).push({});<\/script>\n<\/div>\n<h2>La situaci\u00f3n en Medell\u00edn<\/h2>\n<p>Plaza Mayor Medell\u00edn, el recinto ferial m\u00e1s grande la ciudad, para mediados del 2020, anunci\u00f3 la cancelaci\u00f3n de unos 100 eventos, entre ellos Colombiamoda, la Feria 2 Ruedas y la Macrorrueda 80 de Procolombia.<\/p>\n<p>Por eso mismos d\u00edas, Asoeventos, agremiaci\u00f3n de empresarios de la industria de los eventos de la ciudad y el Valle de Aburr\u00e1, valor\u00f3 que se perder\u00edan cerca de 11.000 empleos directos y se dejar\u00edan de recibir m\u00e1s de 25 millones de d\u00f3lares.<\/p>\n<p>Medell\u00edn, una ciudad con clara vocaci\u00f3n al turismo de negocios, se vio afectada significativamente con la pandemia.<\/p>\n<p>Por cierto, hay que tener presente que no solo los eventos vieron frustradas sus proyecciones; marcas de hoteler\u00eda, bares, restaurantes y transporte tambi\u00e9n manifestaron sus afectaciones econ\u00f3micas.<\/p>\n<p>Hoy, un a\u00f1o despu\u00e9s, el gerente general de Plaza Mayor Medell\u00edn, V\u00edctor Zapata, anunci\u00f3 la reapertura para finales de marzo o principios de abril y confirm\u00f3 la ejecuci\u00f3n de algunos eventos en lo que queda del 2021.<\/p>\n<p>Mientras tanto, el Gobierno Nacional y las administraciones regionales y locales contin\u00faan con el plan de vacunaci\u00f3n. Lo anterior con la esperanza de no encontrarnos con una tercera ola de contagios.<\/p>\n<h2>An\u00e1lisis de la industria de los eventos masivos<\/h2>\n<p>Ante el posible reinicio de la actividad econ\u00f3mica colombiana, en el podcast \u00ab<a href=\"https:\/\/www.youtube.com\/playlist?list=PLrwjAFp_4jeE1qwUAk8C5dfdd31b6DjvM\" rel=\"noopener\" target=\"_blank\">Comunicaci\u00f3n para todos<\/a>\u00bb nos dimos a la tarea de revisar cu\u00e1l es el presente de las organizaciones empresariales que se dedican al entretenimiento y los eventos masivos.<\/p>\n<p>Con Juli\u00e1n Andr\u00e9s Rojas, jefe de comunicaciones y prensa de Prisma Gesti\u00f3n Empresarial, organizadora de la Feria de las 2 Ruedas, revisamos las acciones previas, durante y postpandemia, con especial \u00e9nfasis en lo comunicativo<\/p>\n<p><!-- ASESOR COMUNICATIVO --><\/p>\n<div class=\"destacado-asesor\">\n<div class=\"destacado-asesor__imagen\">\n    <a href=\"https:\/\/e-lexia.com\/contacto.html\"><br \/>\n      <img decoding=\"async\" src=\"https:\/\/e-lexia.com\/blog\/wp-content\/uploads\/2023\/01\/asesor-comunicativo-juancadotcom.png\" alt=\"Juan Carlos Morales S., asesor en comunicaci\u00f3n digital\"><br \/>\n    <\/a>\n   <\/div>\n<div class=\"destacado-asesor__desc\">\n<h2><a href=\"https:\/\/e-lexia.com\/contacto.html\">\u00bfNecesitas asesor\u00eda en comunicaci\u00f3n digital?<\/a><\/h2>\n<p>Dise\u00f1a y optimiza tus proyectos en comunicaci\u00f3n digital, entregando una mejor experiencia a tus usuarios y potenciando el valor de tu marca.<br \/>\n      <a class=\"cta-asesor\" href=\"https:\/\/e-lexia.com\/contacto.html\">Conversemos<\/a>\n     <\/p>\n<\/p><\/div>\n<\/div>\n<h3>\u00bfEstaban preparadas las empresas para el Covid?<\/h3>\n<p>Las preguntas y consideraciones que orientaron esta primera sesi\u00f3n fueron:<\/p>\n<ul>\n<li>\u00bfEstaban las empresas de los eventos preparadas para una pandemia?<\/li>\n<li>\u00bfQu\u00e9 significa cancelar un evento, desde lo comunicativo?<\/li>\n<li>\u00bfQu\u00e9 estrategias de comunicaci\u00f3n aplicar en esta coyuntura?<\/li>\n<li>Consideraciones en la elaboraci\u00f3n de comunicados<\/li>\n<li>Comunicaciones y tecnolog\u00eda, un trabajo mancomunado<\/li>\n<li>Caso de \u00e9xito: video de suspensi\u00f3n de Feria 2 Ruedas 2021<\/li>\n<li>Explicaci\u00f3n, desde lo comunicativo, del video de #Feria2Ruedas<\/li>\n<\/ul>\n<div class=\"marco-yt\">\n<div class=\"video-yt\">\n<iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/NKObdlASH7E\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div>\n<\/div>\n<p class=\"youtube-video\"><img decoding=\"async\" src=\"https:\/\/e-lexia.com\/blog\/wp-content\/logo-youtube.png\">En el <a href=\"https:\/\/www.youtube.com\/@escuela-digital?sub_confirmation=1\" target=\"_blank\" rel=\"noopener\">canal YouTube \u00abEscuela Digital\u00bb<\/a> puedes encontrar m\u00e1s videos sobre el tema.<\/p>\n<h3>Aprendizajes logrados en pandemia<\/h3>\n<p>El segundo encuentro estuvo dirigido por los siguientes contenidos:<\/p>\n<ul>\n<li>\u00bfC\u00f3mo fidelizar expositores, asistentes, gremios, deportistas y dem\u00e1s p\u00fablicos en un escenario apocal\u00edptico?<\/li>\n<li>\u00bfExiste una jerarqu\u00eda de importancia en canales de comunicaci\u00f3n corporativa?<\/li>\n<li>Caso de \u00e9xito: Fidelizaci\u00f3n de visitantes VIP de Feria2Ruedas<\/li>\n<li>\u00bfQu\u00e9 contar durante la pandemia?<\/li>\n<li>\u00bfSon viables y exitosos los eventos virtuales? (Eventos h\u00edbridos)<\/li>\n<li>Sobre la viabilidad financiera en los eventos virtuales.<\/li>\n<li>\u00bfQu\u00e9 errores no volver a cometer? \u00bfQu\u00e9 aprendizajes deja la pandemia?<\/li>\n<\/ul>\n<div class=\"marco-yt\">\n<div class=\"video-yt\">\n<iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/MlryFqGjtHQ\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div>\n<\/div>\n<p class=\"youtube-video\"><img decoding=\"async\" src=\"https:\/\/e-lexia.com\/blog\/wp-content\/logo-youtube.png\">En el <a href=\"https:\/\/www.youtube.com\/@escuela-digital?sub_confirmation=1\" target=\"_blank\" rel=\"noopener\">canal YouTube \u00abEscuela Digital\u00bb<\/a> puedes encontrar m\u00e1s videos sobre el tema.<\/p>\n<p>Estos recursos est\u00e1n disponibles en <a href=\"https:\/\/www.youtube.com\/user\/juanca826?sub_confirmation=1\" target=\"_blank\" rel=\"noopener\">mi canal YouTube<\/a> y responden a un ejercicio de aprendizaje y gesti\u00f3n de conocimiento que se realiza los jueves a las 21:00 horas (Colombia).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El pasado 12 de marzo de 2020, hace un a\u00f1o exactamente, Colombia conoc\u00eda la decisi\u00f3n del Gobierno Nacional sobre la declaraci\u00f3n de emergencia sanitaria por el Covid-19. En un bolet\u00edn de prensa emitido por el Ministerio de Salud, el presidente Duque anunciaba, entre otras consideraciones, que los eventos p\u00fablicos con&hellip;<\/p>\n","protected":false},"author":1,"featured_media":1588,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[59,20],"class_list":["post-2104","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicaciones","tag-estrategias","tag-monetizacion","has-post-thumbnail-archive"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"Una conversaci\u00f3n sobre c\u00f3mo la pandemia del Covid19 ha afectado la industria de la comunicaci\u00f3n y los eventos en el pa\u00eds. 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