{"id":229,"date":"2010-04-19T17:11:20","date_gmt":"2010-04-19T22:11:20","guid":{"rendered":"https:\/\/e-lexia.com\/blog\/?p=229"},"modified":"2024-11-01T11:56:14","modified_gmt":"2024-11-01T16:56:14","slug":"pensando-en-verde","status":"publish","type":"post","link":"https:\/\/e-lexia.com\/blog\/pensando-en-verde\/","title":{"rendered":"Pensando en verde"},"content":{"rendered":"<p>Quiero iniciar aclarando que la entrada no tiene relaci\u00f3n alguna con el Partido Verde o su candidato Antanas Mockus. S\u00e9 que el pa\u00eds est\u00e1 en a\u00f1o electoral y cualquier color puede indicar inclinaciones pol\u00edticas&#8230; pero este <em>blog<\/em> no es pol\u00edtico, es empresarial.<\/p>\n<p>Pienso en verde y tampoco hago referencia a pensamientos revolucionarios.  Mi pa\u00eds est\u00e1 en constante guerra con fuerzas ilegales e, incluso, legales por acceso al poder&#8230; pero este <em>blog<\/em> no es militar, es empresarial.<\/p>\n<p>Y pienso en verde desde mi empresa. Por mi empresa y por mi planeta.<\/p>\n<p><!-- Google Adsense --><\/p>\n<div class=\"adsense\">\n  <script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-7923590131153633\" crossorigin=\"anonymous\"><\/script><br \/>\n  <ins class=\"adsbygoogle\" style=\"display:block; text-align:center;\" data-ad-layout=\"in-article\" data-ad-format=\"fluid\" data-ad-client=\"ca-pub-7923590131153633\" data-ad-slot=\"5345374831\"><\/ins><br \/>\n  <script>(adsbygoogle = window.adsbygoogle || []).push({});<\/script>\n<\/div>\n<p>Hace unas semanas he estado pensando en c\u00f3mo crear una empresa m\u00e1s verde, m\u00e1s ecol\u00f3gica, m\u00e1s amable con el medio ambiente. He le\u00eddo algunos art\u00edculos en medios de comunicaci\u00f3n impresos y digitales. Algunas noticias llegan por accidente, otras con intenci\u00f3n.<\/p>\n<p>En las lecturas identificaba que el tema es bastante complejo pero a su vez innovador.  Crear una empresa verde significa, seg\u00fan los art\u00edculos y mi reflexi\u00f3n, estar comprometido con el medio ambiente, mejorar los procesos de producci\u00f3n en pro de la conservaci\u00f3n del planeta y a su vez disminuir la huella de carbono de todos y cada uno de los colaboradores de la empresa.<\/p>\n<p>Mientras hojeaba cada p\u00e1gina pensaba en lo peque\u00f1a que es nuestra empresa, comparada con algunas grandes empresas verdes como Avianca (menciono esta empresa pues uno de los art\u00edculos que le\u00ed en su revista de abril de 2010 me motiv\u00f3 a consolidar el tema), y su peque\u00f1a e imperceptible acci\u00f3n sobre el da\u00f1o ecol\u00f3gico: \u00ab\u00bfqu\u00e9 da\u00f1o podemos hacer cinco personas?\u00bb.<\/p>\n<p><!-- ASESOR COMUNICATIVO --><\/p>\n<div class=\"destacado-asesor\">\n<div class=\"destacado-asesor__imagen\">\n    <a href=\"https:\/\/e-lexia.com\/contacto.html\"><br \/>\n      <img decoding=\"async\" src=\"https:\/\/e-lexia.com\/blog\/wp-content\/uploads\/2023\/01\/asesor-comunicativo-juancadotcom.png\" alt=\"Juan Carlos Morales S., asesor en comunicaci\u00f3n digital\"><br \/>\n    <\/a>\n   <\/div>\n<div class=\"destacado-asesor__desc\">\n<h2><a href=\"https:\/\/e-lexia.com\/contacto.html\">\u00bfNecesitas asesor\u00eda en comunicaci\u00f3n digital?<\/a><\/h2>\n<p>Dise\u00f1a y optimiza tus proyectos en comunicaci\u00f3n digital, entregando una mejor experiencia a tus usuarios y potenciando el valor de tu marca.<br \/>\n      <a class=\"cta-asesor\" href=\"https:\/\/e-lexia.com\/contacto.html\">Conversemos<\/a>\n     <\/p>\n<\/p><\/div>\n<\/div>\n<p>Pero continu\u00e9 leyendo y pensando.<\/p>\n<p>Hoy, y con la ayuda del equipo de trabajo de e-Lexia, ya estamos dando los primeros pasos para convertirnos en una empresa verde.<\/p>\n<p>Ya hemos creado los primeros lineamientos o pol\u00edticas internas que propenden por la conservaci\u00f3n del medio ambiente. Algunas de ellas obvias, otras dif\u00edciles de identificar, pero la mayor\u00eda de ella sin aplicar.<\/p>\n<p>Adem\u00e1s, creamos el blog e-Verde, un espacio donde esperamos contar nuestra percepci&oacute;n sobre el tema y presentar algunas rese&ntilde;as de art&iacute;culos Web que son evidencia del da&ntilde;o ambiental que est&aacute; afectando nuestro planeta.<\/p>\n<p>Con el lema: &quot;Porque somos una empresa verde, comprometida con el planeta y capaces de transformar el mundo&quot; damos la bienvenida a nuestro proyecto verde. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Quiero iniciar aclarando que la entrada no tiene relaci\u00f3n alguna con el Partido Verde o su candidato Antanas Mockus. S\u00e9 que el pa\u00eds est\u00e1 en a\u00f1o electoral y cualquier color puede indicar inclinaciones pol\u00edticas&#8230; pero este blog no es pol\u00edtico, es empresarial. Pienso en verde y tampoco hago referencia a&hellip;<\/p>\n","protected":false},"author":1,"featured_media":1645,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[59,58],"class_list":["post-229","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emprendimiento","tag-estrategias","tag-politicas","has-post-thumbnail-archive"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"Nuestro lema empresarial: &quot;Porque somos una empresa verde, comprometida con el planeta y capaces de transformar el mundo&quot;.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"juancadotcom\"\/>\n\t<meta name=\"google-site-verification\" content=\"FTr3psdS63RenyhSIowbaMRJxtaRFHXfmlKgDARf-x4\" \/>\n\t<link rel=\"canonical\" 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